Firebirds Restaurant Coupons
Guide Review – Firebirds Wood Fired Grill
We’ve been to Firebirds for lunch twice now, and they’ll certainly be seeing us again. We’ve tried the French Dip ($10), the Meatloaf ($10), the Smokehouse Burger ($9), the Steak Sandwich ($10) and the Artichoke Pizza ($9). We enjoyed them all! Everything at Firebirds tastes fresh and the slaw is great. Portions are plentiful. At first, I was a bit put off by a $9 burger. With a Coke, tax and tip, that makes it a bit pricey for a lunch stop during a work day if you aren’t on an expense account. But then I went somewhere that charged $7.50 for a little dry burger on a semi-stale bun, with cole slaw out of the can, and my appreciation for Firebirds was only enhanced!
So far, we’ve tried two appetizers: crab cakes ($9) and onion rings ($6). You can certainly get my one one appetizer and share at Firebirds Rocky Mountain Grill. I’m picky about my crab cakes, and these were great. I enjoy the bed of tortilla slaw that they are served on almost as much as the crab cakes themselves. The onion rings are light and crispy. We shouldn’t eat fried foods, but these are too good.
The Apple Crisp ($5.50) has been our only dessert venture at Firebirds. What a treat! Hot apple slices with a fresh puff pastry and vanilla ice cream. Again, two can share.
We’re looking forward to our next visit.
Firebirds Restaurant Coupons
Firebirds Restaurant is a group of Lone Star Steakhouse alumni believe a relaxed modern environment, diverse menu and seamless service are the right recipe for a successful grill concept.
The menu at Firebirds gets the once over quarterly to make sure it’s still hitting on all cylinders. “We try to stay ahead of what’s out there, not only with the menu but also with the wine menu, so we can take advantage of good buys,” says Tyler Michael, the company’s marketing director. Ever-changing specials are added to the menu eventually if orders are strong. “We are strong believers in comfort food and what people like to eat,” Thompson adds. “When we add new items we don’t go off into fancy food.”
THE EXPERIENCE
Inside a Firebirds, a main point of activity is the open kitchen, where smoke from hardwood flames reinforces the menu offering in a fragrant way. Overall, the Firebirds interior is meant to evoke a mountain lodge, with its soaring stacked stone walls, mahogany woods, bold colors, warm lighting and beamed ceilings. The focal point of the 6,500-square-foot, 225-seat space is a large stone fireplace.
A large wall display showcases 500 wine bottles, underscoring Firebirds’ wine program, which features a continually evolving selection of 30-plus wines by the glass and 60 by the bottle. A variety of “special selections” available by the glass allow guests to taste pricey vintages for a reasonable cost.
Servers at Firebirds undergo training to hone their knowledge about food, wine and other beverages and salad service, and they learn about flavor profiles. Back of the house staffers have an incentive program for mastering advanced skills, such as butchering, and for reducing waste.
A group of Lone Star Steakhouse alumni believe a relaxed modern environment, diverse menu and seamless service are the right recipe for a successful grill concept.
Firebirds devotes about two percent of its annual budget to marketing. Much of that has taken the form of direct mail campaigns to regular guests, but recently social media has gotten greater emphasis. Promos center around birthdays, popular movies and other special days.
Guests often get coupons for discounts or free new menu items, and the company solicits feedback on the new dishes. “These people are already our guests; all we’re doing is enticing them to come back more often,” Michael says.
MODEST, STEADY GROWTH
What’s in store for Firebirds? Don’t look for rapid expansion. The company has been building new restaurants using existing cash flow, and the partners prefer that approach. “We’ve opened five stores in the last 18-20 months, arguably the worst downturn since the Great Depression,” Glendenning noted at the end of 2009. “But this is a complex concept, not one where you can go out and open 30 stores a year.” He thinks adding two to three new units per year make more sense. Right now locations are a little scattered — in the Southeast, Delaware, Arizona and Nebraska. Going forward, development will focus on the East Coast. The ideal location is in a suburban lifestyle center or upscale mall in a metropolitan market. The company looks for interstate access, movie theatres, upscale retail and ample parking
Browse around this website to get Firebirds Restaurant Coupons.